If so sure you’ll always alert for any mistake you can make. Do not worry, no mistake to learn and every mistake you make SEO learn a valuable lesson according to this website.
However, there are a few SEO mistakes universal in which all tend to fall at first by the lack of experience … Are you ready to identify them?
SEO First error: careful when choosing keywords
The first step in any process of web optimization is the search and selection of keywords (or keywords). At this stage ill-chosen keywords will condition all actions we take afterwards so you should pay special attention to this issue.
Generally, when we begin to use the keyword tool from Google Adwords in order to investigate the level of each keyword searches, usually focusing searches with broad match ignoring the exact level searches.
For example, if we look at Adwords “master in online marketing” we find these results:
adwords keyword tool
There is not much difference between “broad” and “exact” into the AdWords keyword search.
If only we interesásemos by extensive searches we could conclude that by placing the words “master in online marketing” would get about 1000 hits per month … but if you check the exact searches we realize that the reality is very different.
Another mistake is to estimate the difficulty of positioning a content based on global competition. In other words, Google would look at the terms master in online marketing and we would find a race of nearly 107 million pages …
Demoralizing ¿? Yeah sure but if we use other indicators of competition and competition in title using the advanced search command allintitle see that the competition is not as vast as one might imagine, there are only 805 pages that contain all the words “master in online marketing” in its title.
The SEO beginners tend to ignore the quality of competition. For example, in our previous search should analyze the top ten: who do we have at the top?
We found strong competitors such as the Autonomous University of Barcelona, a ranking created by Five Days (Page Rank 7) and several business schools with domain authorities quite strong so we have to work hard if we want to reach the top ten for that search.
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SEO Errors in content creation
Although we often hear “Content is King” SEOs we often make many mistakes in content creation. The reason? Because the principle is to maintain a lexical keyword density between 2% and 5%.
With a keyword density of less than 2% we will not be distinguishing these from the remaining terms and Google will find it hard to find the theme of the page.
Otherwise (and other SEO widespread mistake) is the over-optimization of content, in other words, write with lexical densities above 5%. If you want to position a page for the words “SEO mistakes” per hundred words and put these keywords 8 times the result will be overwhelming for both the user and Google will penalize your content.
It is also a very common mistake to think that the content is text only … ignoring images, infographics and videos. Optimize this kind of content will not only allow us to obtain traffic and new links but also help us to strengthen the positioning of the page SEO as a whole.
On the other hand many authors still optimize title and description attributes. In these cases show up in your Google search results the title and description as necessary. But this way our search results appear jagged (most search engines display only the first 60-70 characters of the title tag and the first 160 of metadescription cutting the rest), will not be attractive or descriptive.
Nor is usually optimized URLs. Depending on the blog that you use CMS or even URLs Google friendly will default (a friendly URL should contain only lowercase letters, numbers and hyphens). We tend to neglect and CMSs like WordPress URLs use the title as a basis to automatically create the same … creating URLs too long. Therefore I recommend writing short URLs that focus exclusively on the keywords you want to position.
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It is also common shortage of text content, especially in the tabs of the e-commerce products. However, the Google Panda update 25 is directed to penalize precisely those e-commerce sites whose product sheets are limited to display a title with a photo. Each page should contain a text of at least at least 300 words.
SEO Link Building Mistakes
Normally the top usually obsessed with the number of links without looking at the quality. The way to build links from the previous step to Penguin continues and we have to change our way of working. Now premium quality over quantity and, in fact, a link shoddy far from help can get penalized.
Another common mistake is to differentiate SEO activity of the Community Manager. This is a serious mistake because the social links are increasingly important when locating content. We must build and optimize our own profiles to enhance the promotion of this content being active in these social channels continuously participating in the groups and communities in our sector. Finally, you should provide all your content you may share placing attractive and visible social buttons.
And finally, watch the variety of anchor text. Link building has to be far more natural than ever and certainly if we always put in the text of the links our main keyword will not be natural. Therefore, maximizing the diversity of the links to look like they are being created naturally.
The worst mistakes in SEO
There are two particularly damaging errors that may seriously harm our page and therefore should control them.
The SEO gravest mistake of all is to place the attributes “no index” and “no follow” by mistake. Of course if you put them in a data sheet need not be very serious but … what if you put them in the home? In a few days you will notice how your organic traffic will be dropped to the third party.
The last error, and with which I take leave of you, is to build links indiscriminately ignoring the subject, language and quality.
Content is king, it is true, but a good SEO makes a big difference in the degree to which you’ll be able to really get performance that content. Good content is essential as long as by many techniques that will apply to the dissemination of this content, if this foundation fails, things just will not work.
But nevertheless, a good content that does not accompany a dissemination activities based on effective online marketing techniques and search engine optimization, it is likely that it is far from reaching its true potential.